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Goal-setting for your business

No matter the size of your business, setting goals will always be an essential part of running a successful business.

Consider the following strategies for effective goal setting:


You should set goals at the beginning of a business milestone, such as when starting a new marketing campaign or developing a new product. You should also set new goals and review  existing goals at the beginning of every calendar and fnancial year.


The types of goals you set will be paramount for achieving success. Goals can be either short-term, medium-term or long-term and can be interrelated. For example, you may have a short- term goal of taking on 500 new customers per season, which lends itself to a long-term goal of increasing annual proft by 30 per cent.

SMART goals:

All goals you set, whether business or personal, should be SMART goals. They need to be specifc, measurable, achievable, realistic and timely. Goal setting is not just about knowing what you want to achieve, but establishing a plan of how you are going to achieve it.


Reviewing the goals you set and analysing whether you are on track to achieving them is pivotal for business success. By tracking goals, you can make appropriate changes along the way  to make sure you are on the right track

Please contact TNR if you have any queries from above information.